BAKU, Azerbaijan, November 10.​ The Asian
Development Bank (ADB) has announced the launch of a new regional
project, titled Sustainable Tourism and Services Trade, aimed at
promoting digital transformation and the development of sustainable
tourism across Central Asia and the Caucasus, including Azerbaijan,
Trend reports via
the ADB.
The project covers Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan,
Mongolia, Pakistan, China, Tajikistan, Turkmenistan, and Uzbekistan
and is being implemented under the Central Asia Regional Economic
Cooperation (CAREC) program.
With a total budget of $550,000, the initiative seeks to address
key barriers hindering the growth of the tourism sector through
digital innovation and sustainable policies designed to enhance
tourism’s contribution to regional trade and economic
diversification.
“The main objectives of the initiative include expanding and
digitalizing trade in services such as tourism and digital
platforms, promoting smart, green, and inclusive solutions in the
tourism sector, improving cross-border connectivity and
infrastructure, and introducing environmentally friendly and
high-tech solutions to strengthen the region’s competitiveness,”
the ADB stated.
The bank emphasized that the project will foster a more
accessible and sustainable tourism environment built on digital
technologies and culturally rich routes, continuing efforts
launched under previous ADB tourism development programs within the
CAREC region. The initiative, according to the ADB, demonstrates
the CAREC countries’ firm commitment to advancing regional
cooperation and implementing the strategy and action plan for
tourism.
The Central Asia Regional Economic Cooperation (CAREC) Program
constitutes a collaborative framework involving 11 sovereign
entities and various development stakeholders, synergistically
engaging to enhance developmental trajectories through strategic
cooperation, thereby catalyzing economic expansion and alleviating
poverty metrics. It operates under the strategic framework of an
overarching vision encapsulated in the principles of “Good
Neighbors, Good Partners, and Good Prospects.”
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